Faculty - KOYAMA Taro |

（Last updated : 2023-08-16 11:49:25）

KOYAMA Taro

Department / Course Chubu University School of General Education Liberal Arts Program (Humanities and Social Literacy)

Job Senior Assistant Professor

Academic background
	* EconomicsMaster(Economics)
	Kyoto University
	Graduate School, Division of Commerce Waseda University

Belonging society
～	Associazione di Studi Italiani in Giappone
～	Japan Association of Product Development and Management
～	Japan Association of Kansei Engineering
～	Japan Society of Marketing and Distribution

Present specialized field
Design Management, 商品開発

Research, Studies
Italian Design Theory
Product Development (Design-Oriented)

Curriculum Specialized
Business Strategy, Statistics

Book and thesis
Books	Luxury Marketing:A Challenge for Theory and Practice Luxury Brand from a psychoanalytic perspective,pp.105-118 2013
Papers	"Kimono as Luxury clothing," The Journal of Research Institute for Industy and Economic Vol.24 2014
Papers	"What is the Value of Luxury? A Cross-Cultural Consumer Perspective," Psychology & Marketing Vol.29 (12),pp.1018-1034 2012

Academic conference presentation
2013	"Are You Like Me? I Will be Attached to You. Empirical Findings from an International Research about Consumer, Brand and Store Personality Congruenece in the Luxury Sector, " (Proceedings of the World Marketing Conference)
2013	"Brand typology from a perspective of Borromean rings, " (Japan Society of Marketing and Distribution(Conference))
2013	"Consumer typology from a perspective of Borromean rings," (Proceedings of the European Marketing Academy Conference (EMAC))